The public will have the opportunity to weigh 36 proposed avatars through 9, 2011.NEW: R. J. Reynolds is challenging the requirement of courtCurrent tags ignored largely an anti-tobacco advocate says The Federal Government is pushing for ' bolder ' warnings on cigarette advertising and packagesThe new rules will be the biggest changes in tobacco warnings in 25 yearsWashington (CNN)--Federal Government unveiled new proposed regulations Wednesday Convention "stringent health warnings" cigarette ads and packaging, according to a new release from the Department of health and human services.
The proposed requirements, described as the biggest change tobacco health warnings in 25 years, include "nine new larger and more significant descriptive alert statements and color images graphics illustrate the effects of smoking, negative health", said the release.
The public will have the opportunity to weigh 36 proposed avatars through January 9. assuming that the plan moves forward as scheduled, food and drug administration officials will select nine statements and images to be used not later than 22 June.
Rules that require the use of new images and warnings for all cigarettes distributed for sale in the United States of America will apply from 22 October 2012.
«Today, FDA is taking a crucial step towards reducing huge toll of disease and death caused by tobacco use, proposing to dramatically change how cigarette packages and advertisements displayed in this country, ' Margaret Hamburg FDA Commissioner said.
"When the rule is triggered, the health consequences of smoking will be obvious when someone receives a packet of cigarettes.... This is a concrete example of how new responsibilities of FDA Regulation of tobacco product can benefit public health. "
Mathew l. Myers, the President of the campaign for tobacco-Free kids, called the proposed changes "the most significant change in American cigarettes warnings." since they were first in 1965 required
Anti-tobacco advocate Richard Daynard praised the new warnings. "It is time," said CNN in an interview over the telephone. "The Canada had similar tags for at least five years and were very effective in reducing consumption there. This is a totally costless way to get information about individuals in a way that would make it attention. "
The law professor at Northeastern University in Boston, Massachusetts and Chairman of the Institute for public health Advocacy said current warning labels "are unread, as for anyone to say ...This would not be possible to ignore new. "
The change became possible, said last year, when Congress gave the FDA broad authority to regulate tobacco products.Prior to that, "what was needed to be done by a vote of Congress."
Stanton Glantz was more blunt about why he had taken so long to effect change in the United States. "It is because the tobacco companies have a lot of muscle, "said Professor of medicine at the University of California in San Francisco in a CNN interview over the telephone."And because they have loads and loads and loads of money to politicians."
According to the current categorisation, the United States "the weakest warning labels in the world," said Glantz.
Glantz, who also directs the Center for Tobacco Control Research and education at UCSF, predicted that some tobacco companies "almost certainly" I am going to sue claiming that publish warnings will prove too costly.
In a statement, Philip Morris USA said it supported several of the initiatives that invokes HHS regarding tobacco issues. "Philip Morris USA participated actively in the FDA rule-making and public comment process and plans to do the same on this proposal, "he said.
But David Howard, a representative of the R. J. Reynolds Tobacco Co., said the legality of which require larger graphic warnings on cigarette packets were already the subject of lawsuits pending filed by the manufacturer of Camel and Pall Mall cigarettes.
The suit alleges that the warnings violate first amendment rights of the company's commercial, freedom of speech, Howard told CNN in an interview over the telephone. "Our packaging, Seizing half devaluing our brands, our contests that, "he said.
If the color was rejected last year in Federal Court in Bowling Green, Kentucky, the company has appealed to the Court of Appeals for the Sixth Circuit, which is expected to take up the matter next year, said Howard.
Tobacco use, in accordance with the Federal Government, causes 443,000 deaths in the United States each year and remains the leading cause of early and preventable deaths nationwide.
An estimated 30 percent of all cancer deaths are associated with tobacco use, health officials say the United States, smokers number 46 million--including 20,6% of adults and 19.5 percent of high school students, according to the Federal Government. CNN Tom Watkins have contributed to this story.
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