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Such as Bloomberg soda fought, SA nominee on coke Board

But for almost 20 years she played an influential role in a company that did: Coca-Cola.

Then America awoke a national obesity epidemic and schools trying to free your corridors of sugary drinks out Coca-Cola as the largest and most aggressive opponent of scientists, legislators, and educators who tried the alarm.

The company unleashed a flood of lobbyists, donations and advertising combating efforts, call for local officials describe it as "Bullying" and "unconscionable." Even as other major food manufacturers embracing public health actions, said Coca-Cola dug rewarding schools in heels, selling their products held and threatening those who are not civil servants.

Through most of these struggles woman black, the magazine last week, Executive nominated to lead the country's largest school system, one of the 14 people on the company's Board of Directors and was on political issues including obesity sat in a company Committee, and sale of soda to children. Click on a Board which meets six times a year, she was dedicated internal debates on combat strategy of the company, and there is no public evidence that you always questionable.

"I don't think that we, went to a single meeting in the last two years where we not yet discussed that problem", said Donald McHenry, a long-time Coke Board member and Professor at Georgetown University who sat on the Committee with Mrs black.

Mr. McHenry's would not Mrs black characterize views on the subject and interview requests refused you because she was tapped. A spokesman for Coca-Cola and a spokesman for the city that turned it from Mrs Black's role in the debate about to handle to discuss how the sodas in schools.

Mrs black resigned from the Coca-Cola Board this week, citing possible conflicts of interest, but your time at the company is particularly striking because the man who chose her for the schools job soda an urgent public health threat has, and has plastered u-Bahn trucks with advertising that compare to drink it to capture goopy liquid fat city.

"Normally, I would think that someone who was this junk food producer for 18 years in the Board of Directors is corrupted", said Michael Jacobson, executive Director of the Center for Science in the Public interest.

""If you are judged by the people you hang with which it is not a good sign", said Dr. Jacobson, whom Mr. Bloomberg recently for a national health nominated"Hero Award"and received, which last month."But I wouldn't say it is disqualify.I don't know what role on the Board might gespielt.Es she pushed of fruit and vegetables has been to cut sugar or sale."It's hard to know."

He added: "I want too naive, not because I don't know what you for pushing if nothing - or there was easy money?"

The apparent conflict between Mr. Bloomberg's his nominee asked views and work, confirmed a spokeswoman for the Mayor say his opposition to the sale of sugary beverages in schools and its support of Mrs black, the policy would continue under your chancellorship.

In nomination black Mr. Bloomberg said you corporate innovation and management savvy to the extensive system bring würde.Aber your plate at Coca-Cola shows corporate baggage and will bring.

Studies to pay corporate were earn shares in the years according to Equilar, and Mrs black had cash on the Board since 1990, except for a short holiday, more than $2.1 million.(Their current stock are structures in Coca-Cola $ 3.3 million).

During Mrs Black's term reinforced pressure soda companies restrict sales in schools according to Dr. David Satcher, Surgeon General, the 2001 declared obesity a national crisis with "tragic results."He urged the local communities, the struggle to führen.Und much to the chagrin of the beverage industry's, they did.

2003 California and New York City banned the sale of soft drinks in primary and middle Schulen.Zur simultaneously began a coalition of lawyers who had successfully suing tobacco companies strategies on food companies, a flood of complaints to develop threatens.

By 2006, when the wave of local governments blocking sugary beverages in schools to join Connecticut for the second consecutive year tried coke and other companies pumped hundreds of thousands of dollars in a box competitions battle to stop the legislation.

David M. half-finger contributed reporting.


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